How can you tell if the company emailing you is really who they claim to be?
A blue checkmark next to the name of the company, according to Google, will be a new method for Gmail users to confirm the legitimacy of a sender.
Why is this important? It can assist you in differentiating messages from the real McCoy from those from impersonators and phishing scams.
In a statement to USA TODAY, Google noted that the verified checkmark was “introduced as yet another layer of protection against malicious and unwanted emails.” Users should feel more confident that their email is coming from a reliable source after seeing the checkmark.
Only organisations that use the BIMI (Brand Indicators for Message Identification) security mechanism, which Google has endorsed since 2021, have these checkmarks.
Previously, Gmail would display an organization’s logo if it used BIMI and authenticated with Google.
Now, a blue checkmark appears next to the name of the company.
“This open verification standard has already been adopted by thousands of companies, and we anticipate that many more will do so in the near future.”