At AMC Theatres, you may have to pay more to get a good seat.
On Monday, the country’s largest movie theatre chain announced plans to price tickets based on seat location within the auditorium, which means that moviegoers will pay different prices depending on their proximity to the screen.
Consider concert ticket pricing: the closer you are to the stage, the more you will pay. The closer you are to the screen, the less expensive your ticket. How much more precisely? AMC has yet to make an announcement.
However, the new pricing initiative, called Sightline at AMC, has already begun in select locations and will be implemented nationwide by the end of the year, according to AMC.
Sightline at AMC has three seating levels:
Standard Sightline: The “most common” seats, available for “the traditional ticket price.”
Value Sightline – Front-row seats that are “available at a lower price than Standard Sightline seats.”
Preferred Sightline – Seats in the “middle of the auditorium” that cost “a slight premium over Standard Sightline seats.”
Value sightline pricing is only available to AMC Stubs loyalty club members, including the free tier, whereas paid members can reserve preferred sightline seats at no extra charge.
The ticketing initiative is the latest attempt by a major movie theatre chain to increase attendance and revenue following the closure of theatres due to the COVID-19 pandemic.
Sightline ticketing is available at participating locations for all showtimes after 4 p.m. It does not apply on Tuesdays, when AMC offers discounted tickets.
When patrons purchase tickets online, on the AMC app, or at the box office, AMC said theatres that offer variable pricing will provide a detailed seat map outlining each option.
