According to H&M, there’s no need to apologise to Justin Bieber.
After the singer claimed he never approved the products, the clothing retailer claims it took all necessary steps to release a line of Bieber merchandise.
“Justin’s licence holder has confirmed that H&M had the proper contracts in place and followed all proper approval procedures for each selected design,” H&M said in a statement Thursday.
“However, out of respect for Justin, we removed the products from our site and stores, and we’re working to find the best way to use them.”
The statement comes three days after the Canadian-born Bieber, 28, urged his fans not to buy the H&M collection of hoodies, T-shirts, and accessories.
“The H&M MERCH THEY MADE OF ME IS TRASH, AND I DID NOT APPROVE IT,” Bieber wrote Monday on his Instagram story.
H&M issued a brief statement the same day claiming it “followed proper approval procedures” before expanding in Thursday’s announcement.
“We have been Justin Bieber’s merchandise partner since 2016, and we are very proud of the work we have done so far,” H&M said.
Bieber, known for hits such as “Sorry,” “Peaches,” and “Let Me Love You,” is a two-time Grammy winner with 23 nominations.
Bieber cancelled several concerts in June after suffering from Ramsay Hunt syndrome, a shingles-related condition. He returned to the stage in August before cancelling much of his “Justice World Tour” due to what organisers described as health concerns.
