Surprise!
Universal Parks and Resorts announced Wednesday that it is creating a new theme park that will be “unlike any other in the world.”
It will be “customised” for families with young children. And it will be nowhere near the size or location of Universal’s other parks in Hollywood or Orlando.
The proposed park will be located on 97 acres of newly acquired land in Frisco, Texas, just outside of Dallas, and will cater to a regional audience.
“We believe North Texas is the ideal location to launch this unique park for families given the region’s growing popularity,” Page Thompson, president of New Ventures for Universal Parks and Resorts, said in a statement.
The park will be much smaller than Universal’s other parks, but it will “carry the same quality as Universal’s other larger resort destinations,” according to the company.
Immersive themed lands, family-friendly attractions, interactive shows, and meet-and-greets with iconic characters are planned in a “lush green landscape.”
“The entire area is intended to have a completely different look, feel, and scale than Universal’s existing parks,” the company said.
